Women in Tech World Rebrand

Creative Director & Lead Designer / Volunteer @ Women in Tech World

Women In Tech World envisions women and girls having equal opportunities within the tech industry world-wide.

Women in Tech World is a national non-profit dedicated to creating community driven plans and educational programming to support and advance women in tech.

The grassroots non-profit had big plans for the future and needed their brand to build trust with their audience, as well as partners. The original identity didn’t capture the research-driven organization, its dedicated volunteers, or its ambitious plans for the future.

THE NEW BRAND

The research that drove the organization took a natural lead of the identity. 

Many of these artifacts are from real workshops run by the organization. These hand-drawn artifacts brought it back to the non-profit’s speciality, gave a personal feel, and an easy bank of graphics for volunteers to use.